Sunday, September 2, 2012

E-Commerce & Information Quality


Electronic Commerce
Over the past decade, the emergence of electronic commerce has highlighted quality information as an increasingly critical component for organizational success. Quality information is necessary for purely digital products and also for information-augmented products where information about a product supplements the physical product or a service itself. In all these cases the product experience is degraded when information quality is deficient. 

Speed and reach characterize electronic commerce environments. Each affects information quality by affecting attributes such as information timeliness, completeness, and context. Beyond their impact on information attributes, speed and reach also change the inter-organizational dynamic regarding innovation. Prior to the internet, another firm could copy one company's revolutionary product or product enhancement only after experiencing time lags caused by temporal barriers involving information access, product development, and customer response. In electronic commerce environments the dynamic of product copying has indeed changed. Web site enhancements and new business practices are immediately available and easily duplicated. Developers now may upgrade internally or draw from others, and the time necessary is no longer measured in months or years, but often in weeks, days, or even hours. This altered landscape has affected information quality and its relationship to business success.

Information Quality
Numerous studies have identified the various attributes of information quality (in the literature, sometimes referred to as “data quality”).  The plethora of dimensions mentioned in these studies – each logical but when aggregated, overwhelming – begs summarization.  A common thread throughout these papers is using four dimensions to capture many possible information quality (IQ) attributes:

Intrinsic IQ measures accuracy, believability, objectivity, precision, and reliability and indicates quality inherent in the information itself.

Contextual IQ measures relevance, timeliness, completeness, and appropriateness and relates to considering information in the context of the task at hand.

Representational IQ includes understandability, interpretability, concise and consistent representation, format, and appearance and addresses how systems store, process and present information.

Accessibility IQ measures accessibility, security, system availability, ease of operation, and privileges and deals with system aspects of how easy one can “get at” information and how secure is that information.

Information Systems Adoption Models
Many models and analysis frameworks have been developed to help organisations construct strategies or provide a starting point for a working agenda of progressive implementation in their company. Most of the models use a categorisation system for the positioning of an individual company at a predefined level.  This process analysis extracted from quantitative results has paved the way for a qualitative inter-organisational examination to expand and dissect issues faced by an organisation implementing a new technique.

Successful implementation of strategic information systems is based on a process of strategy formulation, which is embedded into the business strategy that includes a socio-technical element.  The various models analyze organisational values such as strategy, structure, systems, culture; to form the resulting socio-technical fit.  There have been many models created identifying and analysing the implementation, integration and impact of adoption of new information communication techniques into an organisation. It is becoming more apparent that for a comprehensive and successful inclusion of new communication technology the recognition and analysis of socio-technical fit and culture should be included in parallel with process development in formulating an adoption strategy. 

It has been identified by many authors that getting people and technology working in harmony is the key to high productivity.  Organisation and human factors have to be dealt with concurrently to smooth the transition to a new system.  There are other authors who have extended the understanding of socio-technical fit by constructing a table of categorised implementation problems that beset BPR projects following an exhaustive factor analytic procedure – “Categories of reengineering implementation problems”.  It is indicated that changing values and beliefs is one of the most important aspects in any serious attempt to transform business performance.  In addition to this cultural change is one of the most intractable aspects of successful business process management. 

Creating an accurate picture of the current business situation and of future business requirements is essential for stage monitoring or predefined progressive change and development. Both technical and social elements could result in the improvement of the clarity of that picture.


SOURCE:

Jackson, Martin L. and Sloane, Andy (2007) “A model for analysing the success of adopting new technologies focusing on electronic commerce”, Business Process Management Journal, Vol. 13 Iss: 1, pp.121 – 138

Miller, Holmes (2005) “Information quality and market share in electronic commerce”, Journal of Services Marketing, Vol. 19 Iss: 2, pp.93 – 102

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